Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs Proximus
Where EE Store and Proximus differ
| Compare |  EE Store |  Proximus |
|---|---|---|
| Price from | £26.99 | €14.99 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | Mobile Essential: 14.99 per month, 5GB, no commitment | Mobile Smart: 18.99 per month, 70GB, no commitment | Mobile Unlimited: 34.99 per month, unlimited, no commitment |
| Unlimited plan price | £23 | €34.99 |
| EU roaming | Paid | Included |
| Roaming countries | 47Higher | 27 |
| Markets | GB | BE |
| eSIM | Not confirmed | Yes |
| Data rollover | Yes | Not confirmed |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Credit check required | Yes | Not confirmed |
Same on both: Seller type (Network), SIM-only (Yes), 5G (Yes), Multi-line discount (Yes).
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Key differences
- Proximus scores higher overall: 8.7 vs 8.6.
- Roaming countries is higher at EE Store: 47 vs 27.
- Support channels: only Proximus offers Chat, Phone, Email.
- Billing: only EE Store offers Contract.
- Contract length: only EE Store offers 12, 24.
- Contract length: only Proximus offers 1.
- Markets: only EE Store offers GB.
- Markets: only Proximus offers BE.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
Proximus
Proximus suits people who want a Belgian network run on no commitment terms, with included EU roaming and 5G on every plan. Entry at €14.99 is higher than the market median of €9.30, so the extras carry the case.
Score breakdown
| Area | EE Store | Proximus |
|---|---|---|
| Cost | 8.5HigherEntry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 8.4Entry price €14.99 sits above the market median of €9.30, and Mobile Unlimited at €34.99 tops €23.19. |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 9.1HigherIncluded EU roaming, 27 countries roaming countries, 5G, eSIM and a multi line discount on a 1 month term. |
Availability and regulation
| Country | EE Store | Proximus |
|---|---|---|
| Headquarters | Not confirmed | Belgium |
Additional countries for EE Store: 1. Additional countries for Proximus: 1.
Choosing between them
Pick EE Store if roaming countries matter most.
Pick Proximus if offer matter most.
Also worth a look
Simbye has roaming countries at 190, against 47 for EE Store and 27 for Proximus.
Simbye reviewWhere these facts come from
EE Store
- ee.co.uk: 16 facts, checked September 30, 2026
Proximus
- proximus.be: 16 facts, checked September 30, 2026
How they place
| Ranking | EE Store | Proximus |
|---|---|---|
| SIM-only deals | 31 of 416 | 29 of 416 |
| Mobile networks | 12 of 319 | 11 of 319 |
| Prepaid phone plans | 24 of 367 | 22 of 367 |
Every fact side by side
| Fact | EE Store | Proximus |
|---|---|---|
| Billing | Contract, Rolling, PrepaidCovers more | Rolling, Prepaid |
| Contract length | 12, 24 | 1 |
| Legal entity | Not confirmed | Proximus public limited company under Belgian Public Law |
| Headquarters | Not confirmed | Belgium |
| Support channels | Help centre, Community | Chat, Phone, Email, Help centre, CommunityCovers more |
Where each stands against the rest
| Fact | EE Store | Proximus | Median |
|---|---|---|---|
| Roaming countries | 47below the median | 27lowest quarter | 100 |
Median across 176 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
Proximus
Pros
- No commitment: plans run on 1 month terms, so nothing runs past a single billing cycle.
- EU roaming is included in the plan, with 27 countries covered.
- 5G and eSIM are both available, and a multi line discount applies to extra lines.
Cons
- Entry at €14.99 is above the €9.30 median, and rank 215 of 258 on price from.
- The unlimited option at €34.99 ranks 134 of 173, higher than the €23.19 median.
- Billing covers rolling and prepaid rather than a contract, which rules it out for anyone relying on an instalment-style contract term.
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
Proximus
Who it suits
- People living in Belgium who want a network operator rather than a reseller
- Households wanting several lines under one multi line discount
- Travellers within the EU who value included roaming on a 1 month term
Who should look elsewhere
- Anyone outside BE, where the plans do not run
- Buyers chasing the lowest entry price, since €14.99 beats the €9.30 median
- People who want a long fixed term rather than rolling and prepaid billing
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | Proximus |
|---|---|---|
| Belgium | No | Yes |
| United Kingdom | Yes | No |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
Proximus
What does the cheapest Proximus plan cost?+
The entry plan starts at €14.99 a month. That is a rolling price with no introductory discount that later expires, and no contract to serve. Across the wider market the median starting price is €9.30, so this sits above the middle.
How much is the unlimited plan?+
The unlimited option costs €34.99 a month. The market median for unlimited plans is €23.19, with an upper quartile of €32.45. There is a middle tier priced between the entry plan and the unlimited option.
Other options to compare
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