Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs YouFibre
Where EE Store and YouFibre differ
| Compare |  EE Store |  YouFibre |
|---|---|---|
| Top download speed (Mbps) | 1,600 | 8,000Higher |
| Price from | £26.99 | £20Lower |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | You 200: £20.00 per month, 200 Mbps, 24-month contract; You 1000: £25.00 per month, 1000 Mbps, 24-month contract; You 8000: £50.00 per month, 8000 Mbps, 24-month contract |
| Setup fee | £10 to £30 | £0Lower |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Prices are fixed for the initial term of the 24-month contract; after the initial minimum term the monthly price changes to the list price. |
| Exit fee terms | No early exit charge if Speed Guarantee not met | Early Termination Charges apply to any termination within the Fixed Term; a Monthly Rolling Package has no Fixed Term commitment and no Early Termination Charges but requires at least 30 days' notice; 14 day cooling-off period. |
| Router | Smart Hub 7 Plus with WiFi 7 | Wi-Fi 7 router included as standard: YouFibre Hub for You 200/500/1000/2000, YouFibre Hub Pro for You 8000, with YouMesh Boosters available |
| Upload speed (Mbps) | 20 to 115 | Not confirmed |
| Price after contract | Not confirmed | £34.99 to £129.99 |
| Social tariff | Not confirmed | Yes |
| Premises covered | Not confirmed | 500,000 |
| Address checker | https://ee.co.uk/broadband | Not confirmed |
Same on both: Markets (GB).
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Key differences
- YouFibre scores higher overall: 9.0 vs 8.6.
- Top download speed (Mbps) is higher at YouFibre: 8,000 vs 1,600.
- Price from is lower at YouFibre: £20 vs £26.99.
- Setup fee is lower at YouFibre: £0 vs £10 to £30.
- Support channels: only EE Store offers Community.
- Support channels: only YouFibre offers Email, Phone, Chat.
- Technology: only EE Store offers Fttc.
- Contract length: only YouFibre offers 1.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
YouFibre
YouFibre suits households inside its full fibre footprint that want a low entry price, Wi-Fi kit in the box and a rolling option alongside fixed terms. Entry starts at £20 with a £0 setup fee, and the brand ranks 1 of 86 on setup fee.
Score breakdown
| Area | EE Store | YouFibre |
|---|---|---|
| Cost | 8.5Entry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 9.3HigherEntry at £20 with a £0 setup fee, but renewal prices of £34.99 to £129.99 once the minimum term ends. |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 9.2HigherMax download of 8,000 Mbps over fttp, Wi-Fi kit with every plan, mesh boosters and a social tariff on offer. |
| Trust | Not confirmed | 8.1Support on email, phone and chat, a cooling-off period after signing, and YouFibre Limited trading in GB since 2019. |
How the counts compare
| Fact | EE Store | YouFibre |
|---|---|---|
| Top download speed (Mbps) | 1,600 | 8,000 |
| Price from | £26.99 | £20 |
| Setup fee | £10 to £30 | £0 |
How they place
| Ranking | EE Store | YouFibre |
|---|---|---|
| Broadband providers | 9 of 124 | 1 of 124 |
| Full fibre providers | 9 of 107 | 1 of 107 |
Every fact side by side
| Fact | EE Store | YouFibre |
|---|---|---|
| Technology | Fttp, FttcCovers more | Fttp |
| Contract length | 12, 24 | 1, 12, 24Covers more |
| Legal entity | Not confirmed | YouFibre Limited |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 2019 |
| Support channels | Help centre, Community | Email, Phone, Chat, Help centre |
Mobile plans
| Fact | EE Store | YouFibre |
|---|---|---|
| Seller type | Network | Not confirmed |
| SIM-only | Yes | Not confirmed |
| Billing | Contract, Rolling, Prepaid | Not confirmed |
| Unlimited plan price | £23 | Not confirmed |
| 5G | Yes | Not confirmed |
| EU roaming | Paid | Not confirmed |
| Roaming countries | 47 | Not confirmed |
| Data rollover | Yes | Not confirmed |
| Credit check required | Yes | Not confirmed |
| Multi-line discount | Yes | Not confirmed |
Where each stands against the rest
| Fact | EE Store | YouFibre | Median |
|---|---|---|---|
| Top download speed (Mbps) | 1,600above the median | 8,000highest quarter | 1,000 |
| Upload speed (Mbps) | 20 to 115below the median | Not confirmed | 900 |
| Price from | £26.99above the median | £20below the median | £23.97 |
| Setup fee | £10 to £30highest quarter | £0at the median | £0 |
| Price after contract | Not confirmed | £34.99 to £129.99below the median | £37 |
| Premises covered | Not confirmed | 500,000lowest quarter | 1,700,000 |
Median across 116 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
YouFibre
Pros
- Entry pricing of £20 a month sits well inside the 40 place of 95 on price from.
- Setup costs £0, and the brand ranks 1 of 86 on that measure.
- Every plan arrives with Wi-Fi kit in the box, with a higher grade hub on the highest speed tier and mesh boosters available.
Cons
- The advertised rate lasts only for the opening stretch of a fixed term, and the bill then steps up to renewal prices of £34.99 to £129.99.
- Walking away before a fixed term ends brings an early termination charge, which makes the low entry price a costly place to leave from.
- Maximum download speed of 8,000 Mbps ranks 10 of 114, well short of Abissnet at 10,000 Mbps.
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
YouFibre
Who it suits
- Households already inside the full fibre footprint, in the United Kingdom, that want Wi-Fi kit in the box rather than buying a router separately.
- People who want a short commitment: the monthly rolling package has no fixed term and no early termination charge, though notice is needed in advance.
- Households that can plan around a fixed term, since the advertised rate lasts only for the opening stretch of the term before renewal prices of £34.99 to £129.99 apply.
Who should look elsewhere
- People wanting the highest headline speed in this comparison, since Abissnet lists 10,000 Mbps.
- Households outside the footprint, as coverage reaches 500,000 premises.
- Anyone who needs a mix of technologies, since EarthLink lists fttp, 5G and satellite while YouFibre runs on fttp alone.
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | YouFibre |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
YouFibre
What does YouFibre cost to get started?+
Prices start at £20 a month, and the setup fee is £0. The entry rate sits on the slowest plan, and plans with more headroom are priced higher, so a quicker line means a bigger monthly bill. No separate hardware purchase is needed either, because Wi-Fi kit comes in the box on every plan.
What will I pay once the introductory price ends?+
The advertised rate lasts only for the opening stretch of a fixed term. After the minimum term passes, the monthly bill steps up to the list price, and renewal prices run £34.99 to £129.99. That sits well above the £20 entry figure, so treat the list price as the real ongoing cost. Plan contract months of 1, 12 and 24 lets you take a shorter or rolling term instead.
Other options to compare
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