Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs Play
Where EE Store and Play differ
| Compare |  EE Store |  Play |
|---|---|---|
| Price from | £26.99 | PLN 50 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | Abonament S+: 70 PLN/month, unlimited calls/SMS, data varies, 24 months; Pakiet XXL 5G na karte: 50 PLN/month, unlimited calls/SMS plus 600GB promo, prepaid; Starter XXL online: 25 PLN/month avg first 2 months (50 PLN then 0 PLN), GB unlimited 186 days promo, prepaid |
| Unlimited plan price | £23 | PLN 50 |
| EU roaming | Paid | Fair use |
| Markets | GB | PL |
| eSIM | Not confirmed | Yes |
| Wi-Fi calling | Not confirmed | Yes |
| Roaming countries | 47 | Not confirmed |
| Data rollover | Yes | Not confirmed |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Credit check required | Yes | Not confirmed |
Same on both: Seller type (Network), SIM-only (Yes), 5G (Yes), Multi-line discount (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Play scores higher overall: 9.0 vs 8.6.
- Support channels: only EE Store offers Community.
- Billing: only EE Store offers Rolling.
- Contract length: only EE Store offers 12.
- Markets: only EE Store offers GB.
- Markets: only Play offers PL.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
Play
Play sells sim only and prepaid plans on its own network in Poland, suiting readers who want calls, data and roaming from a single operator. Entry pricing starts at PLN 50, unlimited data sits at PLN 50, and contract lines run for 24 months.
Score breakdown
| Area | EE Store | Play |
|---|---|---|
| Cost | 8.5Entry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 9.1HigherCost scores 9.1 here, with entry at PLN 50 and unlimited data at PLN 50 on both billing types (contract and prepaid). |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 8.9HigherOffer scores 8.9, with an eSIM, wifi calling, a multi line discount and roaming on fair use terms across contract and prepaid. |
Licences and countries
Additional countries for EE Store: 1. Additional countries for Play: 1.
Positions in our rankings
| Ranking | EE Store | Play |
|---|---|---|
| SIM-only deals | 31 of 416 | 21 of 416 |
| Mobile networks | 12 of 319 | 7 of 319 |
| Prepaid phone plans | 24 of 367 | 16 of 367 |
Every fact side by side
| Fact | EE Store | Play |
|---|---|---|
| Billing | Contract, Rolling, PrepaidCovers more | Contract, Prepaid |
| Contract length | 12, 24Covers more | 24 |
| Legal entity | Not confirmed | P4 Sp. z o.o. |
| Support channels | Help centre, CommunityCovers more | Help centre |
Where each stands against the rest
| Fact | EE Store | Play | Median |
|---|---|---|---|
| Roaming countries | 47below the median | Not confirmed | 100 |
Median across 176 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
Play
Pros
- Sim only plans are available, so a reader with an existing handset does not need to fund a new device to get the tariff.
- Billing covers both contract and prepaid (contract and prepaid), so a short prepaid line and a longer contract line can sit on one operator.
- EU roaming follows fair use terms rather than a separately billed add-on, which suits readers who travel without arranging a roaming bundle.
Cons
- Contract lines run for 24 months, a long commitment for anyone who would rather change provider part way through.
- Support is listed as help centre alone, with no phone or email channel named, so problems are handled in writing.
- Plans are sold in a single market, PL, so these prices say nothing about buying in other countries.
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
Play
Who it suits
- Households in PL that want calls, data and roaming from one operator on a sim only line.
- Readers comfortable holding a contract for 24-month who want contract and prepaid options from the same seller, with network meaning the network itself.
- Families adding extra numbers to an account, since a multi line discount applies.
Who should look elsewhere
- Readers who want rolling monthly terms without a long commitment, since yesss! lists contract, rolling and prepaid, which adds rolling, while Play's contract lines run 24 months.
- Readers shopping purely on the lowest starting figure, where Lonestar Cell MTN starts at $0.20 against Play's PLN 50.
- Anyone buying outside PL, since GETESA sells on prepaid and contract in its own market and Play's price points do not carry across.
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | Play |
|---|---|---|
| Poland | No | Yes |
| United Kingdom | Yes | No |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
Play
What does a Play plan cost at entry, and what is unlimited data priced at?+
Play's entry price is PLN 50, the figure shown for the cheapest plan on the range. A plan with unlimited data is listed at PLN 50. The two sit close together on this brand, so the entry number is a fair guide to what unlimited data runs at rather than a teaser for a much higher tier.
How long do Play contract plans run?+
Contract lines run for 24 months. That is the length to weigh before taking one, since it holds the price arrangement for the full term. A reader who expects to move provider or change address part way through is the one most affected, as the term outlives many phone upgrade cycles. Prepaid options sit alongside on contract and prepaid.
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