EE Store review

Updated September 30, 2026 · TariffCue Editorial Team · Facts checked September 30, 2026

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Our verdict

EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.

Key facts

Best for
Households wanting fibre broadband and mobile from the same network
Top download speed (Mbps)
1,600 (Source, checked September 30, 2026)
Upload speed (Mbps)
20 to 115 (Source, checked September 30, 2026)
Price from
£26.99 (Source, checked September 30, 2026)
Reference plan prices
100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months (Source, checked September 30, 2026)
Setup fee
£10 to £30 (Source, checked September 30, 2026)
Mid-contract price rises
Annual rise on 31 Mar, shown before signup (Source, checked September 30, 2026)
Exit fee terms
No early exit charge if Speed Guarantee not met (Source, checked September 30, 2026)
Router
Smart Hub 7 Plus with WiFi 7 (Source, checked September 30, 2026)
Address checker
https://ee.co.uk/broadband (Source, checked September 30, 2026)
Markets
GB (Source, checked September 30, 2026)
Support channels
Help-centre, Community (Source, checked September 30, 2026)
Technology
Fttp, Fttc
Contract length
12, 24
Official website
ee.co.uk

Mobile plans

Seller type
Network (Source, checked September 30, 2026)
SIM-only
Yes (Source, checked September 30, 2026)
Price from
£26.99 (Source, checked September 30, 2026)
Reference plan prices
100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months (Source, checked September 30, 2026)
Unlimited plan price
£23 (Source, checked September 30, 2026)
5G
Yes (Source, checked September 30, 2026)
EU roaming
Paid (Source, checked September 30, 2026)
Roaming countries
47 (Source, checked September 30, 2026)
Data rollover
Yes (Source, checked September 30, 2026)
Mid-contract price rises
Annual rise on 31 Mar, shown before signup (Source, checked September 30, 2026)
Credit check required
Yes (Source, checked September 30, 2026)
Multi-line discount
Yes (Source, checked September 30, 2026)
Markets
GB (Source, checked September 30, 2026)
Support channels
Help-centre, Community (Source, checked September 30, 2026)
Billing
Contract, Rolling, Prepaid
Contract length
12, 24

Apps and profiles

Elsewhere
WikidataWikipedia

Pros and cons

Pros

  • Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
  • Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
  • A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
  • The annual price rise is shown before signup, so renewal changes are not a surprise
  • Contract terms of 12 and 24 months give a shorter route out than the longest terms

Cons

  • Entry pricing of £26.99 sits at 72 of 95 brands on price from
  • Setup fees of £10 to £30 land at 61 of 86 brands on that measure
  • Peak speed of 1,600 Mbps ranks 48 of 114 brands
  • Support runs on help centre and community only, so there is no phone or chat line listed
EE Store

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Scored 8.6 / 10 by TariffCue.

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Who it suits

  • Households in the UK that want broadband and mobile on one network
  • People who need the highest download speeds in the range for large downloads and streaming
  • Families happy with a 12 and 24 month term for a lower entry price

Who should look elsewhere

  • Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
  • Anyone wanting phone or chat support, as support runs on help centre and community
  • People who want a single line type, since Abissnet runs on fttp alone

Core features

EE Store runs on fttp and fttc lines, so the same provider covers both full fibre to the home and fibre to the cabinet depending on the street. Download speeds top out at 1,600 Mbps, and upload speeds run 20 to 115 Mbps across the plans listed. The broadband side comes with a Smart Hub 7 Plus with WiFi 7 as standard. On the mobile side the provider sells as a network, offers sim only plans, and bills on contract, rolling and prepaid options, with data rollover, 5G, paid EU roaming across 47 countries, a multi line discount and a credit check required at signup. The same account covers both sides, which is the main draw.

How it compares on our data

On speed, EE Store reaches 1,600 Mbps, which puts it at 48 of the 114 brands ranked on max download mbps, in the upper part of the table rather than at the very top. On entry price it sits at 72 of 95 brands, so £26.99 is a mid-table starting figure rather than a budget one. Setup fees of £10 to £30 place it at 61 of 86 brands on that measure. The pattern across the three is consistent: strong speed, mid-range pricing.

Plans and prices

Broadband starts at £26.99 a month, with plan terms available of 12 and 24 months. Reference plan prices set out Core tiers that step up in speed and in monthly cost, with the entry tier at £26.99 and faster tiers costing more. A setup fee of £10 to £30 is added to the order, and prices rise each year, with the change shown before signup. On leaving early, the exit fee terms state there is no early exit charge if the Speed Guarantee is not met, though a standard charge can apply outside that case.

How EE Store compares

Where EE Store is available

Available
United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much does broadband cost at the entry level?+

Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.

Does the monthly price go up after the first year?+

Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.

What router do I get with the broadband?+

Broadband orders come with a Smart Hub 7 Plus with WiFi 7, so the hardware is part of the plan rather than a separate purchase. That avoids an upfront cost on top of the £26.99 entry price and the £10 to £30 setup fee.

What speeds can I expect?+

Download speeds top out at 1,600 Mbps, and upload speeds run 20 to 115 Mbps depending on the plan. The lines are fttp and fttc, so the top speed depends on whether the street gets full fibre or fibre to the cabinet.

Can I get broadband and mobile on the same account?+

Yes, EE Store sells both. Broadband runs on fttp and fttc lines, and the mobile side is sold as a network with sim only plans, billing on contract, rolling and prepaid options, 5G and data rollover. A credit check is required.

Where is the service available?+

The service covers GB, so it is offered in the UK rather than abroad. Availability also depends on the line technology at an address, which runs on fttp and fttc, so a full fibre street and a fibre to the cabinet street get different top speeds. An address check is the practical first step before ordering.

Are there fees for setting up or leaving early?+

A setup fee of £10 to £30 is added to the broadband order. On leaving early, the exit fee terms state there is no early exit charge if the Speed Guarantee is not met, so a service that underperforms does not cost extra to walk away from.

How do I get help if something goes wrong?+

Support runs on help centre and community. That means the help centre and the community are the listed routes, with no phone or chat line among the channels shown, which is worth weighing before an order is placed.

Sources

  • ee.co.uk checked September 30, 2026

    Backs: Unlimited plan price

    “Unlimited data for GBP23 a month”

  • ee.co.uk/broadband checked September 30, 2026

    Backs: Address checker, Exit fee terms, Markets, Top download speed (Mbps), Contract length, Price from, Mid-contract price rises, Reference plan prices, Router, Setup fee, Technology, Upload speed (Mbps)

    “Enter your postcode to find out what speeds are available”

  • ee.co.uk/help/broadband checked September 30, 2026

    Backs: Support channels

    “Help Centre ... Ask the Community Visit our forum”

  • ee.co.uk/mobile/pay-as-you-go-sim-only checked September 30, 2026

    Backs: Data rollover, EU roaming, 5G, Roaming countries, Seller type

    “Any unused data will roll over into your next plan”

  • ee.co.uk/mobile/sim-only-deals checked September 30, 2026

    Backs: Billing, Credit check required, Multi-line discount, SIM-only

    “24 month or flexible 30-day rolling plans”

Compiled from 5 source pages, checked September 30, 2026. We did not open an account.

EE Store

EE Store

Households wanting fibre broadband and mobile from the same network

8.6/10Visit

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