Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs PremiumSIM
What sets them apart
| Compare |  EE Store |  PremiumSIM |
|---|---|---|
| Top download speed (Mbps) | 1,600Higher | 1,000 |
| Upload speed (Mbps) | 20 to 115Higher | 5.8 to 40 |
| Price from | £26.99 | €6.99 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | Allnet Flat 50+10 GB: 19.99 EUR per month, 60 GB, 24 months; No unlimited plan listed; Allnet Flat 2 GB: 6.99 EUR per month, 2 GB, 24 months |
| Setup fee | £10 to £30 | €49.99 |
| Router | Smart Hub 7 Plus with WiFi 7 | FRITZ!Box 7510, 7630 or 7690 from 4.99 EUR per month |
| Address checker | https://ee.co.uk/broadband | https://www.premiumsim.de/glasfaser |
| Markets | GB | DE |
| Price after contract | Not confirmed | €44.99 |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Exit fee terms | No early exit charge if Speed Guarantee not met | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- PremiumSIM scores higher overall: 9.0 vs 8.6.
- Top download speed (Mbps) is higher at EE Store: 1,600 vs 1,000.
- Upload speed (Mbps) is higher at EE Store: 20 to 115 vs 5.8 to 40.
- Support channels: only EE Store offers Community.
- Support channels: only PremiumSIM offers Email, Chat, Phone.
- Contract length: only EE Store offers 12.
- Contract length: only PremiumSIM offers 1.
- Markets: only EE Store offers GB.
- Markets: only PremiumSIM offers DE.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
PremiumSIM
PremiumSIM suits people in Germany who want a low entry price on a sim only plan, a wide support choice and a fibre option from the same seller. Sim only tariffs start at €6.99, and the fixed line runs on fttc and fttp.
Score breakdown
| Area | EE Store | PremiumSIM |
|---|---|---|
| Cost | 8.5Entry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 9.0HigherEntry price of €6.99 sits under the €9.30 site median, with a €49.99 fibre setup fee. |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 9.0HigherSim only on 1 and 24 terms, with 5G, eSIM, wifi calling and EU roaming in 33 countries. |
Choosing between them
Pick EE Store if top download speed (mbps) and upload speed (mbps) matter most.
Pick PremiumSIM if cost and offer matter most.
Positions in our rankings
| Ranking | EE Store | PremiumSIM |
|---|---|---|
| SIM-only deals | 31 of 416 | 22 of 416 |
| Broadband providers | 9 of 124 | 6 of 124 |
| Full fibre providers | 9 of 107 | 5 of 107 |
Every fact side by side
| Fact | EE Store | PremiumSIM |
|---|---|---|
| Technology | Fttp, Fttc | Fttc, Fttp |
| Contract length | 12, 24 | 1, 24 |
| Legal entity | Not confirmed | Drillisch Online GmbH |
| Headquarters | Not confirmed | Germany |
| Support channels | Help centre, Community | Email, Chat, Phone, Help centre |
Mobile plans
| Fact | EE Store | PremiumSIM |
|---|---|---|
| Seller type | Network | Mvno |
| SIM-only | Yes | Yes |
| Billing | Contract, Rolling, PrepaidCovers more | Contract, Rolling |
| Unlimited plan price | £23 | Not confirmed |
| 5G | Yes | Yes |
| eSIM | Not confirmed | Yes |
| Wi-Fi calling | Not confirmed | Yes |
| EU roaming | Paid | Included |
| Roaming countries | 47Higher | 33 |
| Data rollover | Yes | Not confirmed |
| Credit check required | Yes | Not confirmed |
| Multi-line discount | Yes | Not confirmed |
Where each stands against the rest
| Fact | EE Store | PremiumSIM | Median |
|---|---|---|---|
| Top download speed (Mbps) | 1,600above the median | 1,000at the median | 1,000 |
| Upload speed (Mbps) | 20 to 115below the median | 5.8 to 40lowest quarter | 900 |
| Price after contract | Not confirmed | €44.99highest quarter | €36.50 |
Median across 116 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
PremiumSIM
Pros
- Sim only plans start at €6.99, below the €9.30 median across listed brands
- Terms run 1 and 24, so a rolling option sits next to a longer commitment
- 5G, eSIM and wifi calling are all available, which is what most listed mobile plans carry
Cons
- The fibre line carries a setup fee of €49.99 and post contract pricing of €44.99
- As an mvno, the provider sets its own tariffs on another carrier's network and stays inside DE
- Uploads of 5.8 to 40 Mbps sit below downloads of 1,000 Mbps, which matters for sending large files
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
PremiumSIM
Who it suits
- People in Germany who want a sim only plan on 1 and 24 terms
- Households that want mobile and a fibre line from one seller, with €49.99 to budget for at the start
- Travellers who need EU roaming included in 33 countries
Who should look elsewhere
- Anyone after unlimited data, since no unlimited plan appears among the reference plan prices
- Buyers who want the host network itself, where yesss! sells as a network
- People who need service beyond DE, with Lonestar Cell MTN listed as a network
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | PremiumSIM |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
PremiumSIM
What does the cheapest PremiumSIM mobile plan cost?+
The starting price across the range is €6.99, set on a small allnet plan. A second reference plan adds a much larger data allowance at a higher monthly cost, and no unlimited plan appears among the reference plan prices. Heavy data users would pay for the larger tier from the first bill.
How long is the contract?+
Plan contract months run 1 and 24, so a short rolling arrangement sits alongside a longer commitment. Billing is offered as contract or rolling, which lets you match the term to how long you expect to keep the line. Households that expect to move soon should read the longer term carefully.
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