Updated September 30, 2026 · TariffCue Editorial Team
BASE vs EE Store
What sets them apart
| Compare |  BASE |  EE Store |
|---|---|---|
| Price from | €15 | £26.99 |
| Reference plan prices | BASE 15: 15 EUR/month, 15 GB, contract; BASE 20: 20 EUR/month, 50 GB, contract; BASE 39: 39 EUR/month, 300 GB, contract | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months |
| EU roaming | Included | Paid |
| Markets | BE | GB |
| Unlimited plan price | Not confirmed | £23 |
| eSIM | Yes | Not confirmed |
| Wi-Fi calling | Yes | Not confirmed |
| Roaming countries | Not confirmed | 47 |
| Mid-contract price rises | Not confirmed | Annual rise on 31 Mar, shown before signup |
| Credit check required | Not confirmed | Yes |
| Multi-line discount | Not confirmed | Yes |
Same on both: Seller type (Network), SIM-only (Yes), 5G (Yes), Data rollover (Yes).
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Key differences
- BASE scores higher overall: 8.8 vs 8.6.
- Support channels: only EE Store offers Community.
- Billing: only EE Store offers Rolling.
- Markets: only BASE offers BE.
- Markets: only EE Store offers GB.
Our verdict on each
BASE
BASE is a network operator selling its own contract and prepaid plans in Belgium, which suits anyone who wants mobile service straight from the company running the network. Entry pricing starts at €15 a month on the entry tier, with eSIM, 5G and wifi calling part of the package.
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
Score breakdown
| Area | BASE | EE Store |
|---|---|---|
| Cost | 8.3Entry price sits at €15 a month on the entry tier, and the site ranks BASE at 219 of 258 on price from. | 8.5HigherEntry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. |
| Offer | 8.9HigherBilling runs contract and prepaid, and 5G, eSIM, wifi calling and data rollover are all present on the plans. | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. |
| Trust | 9.4BASE trades as Telenet Group NV, is headquartered in BE, was founded in 1999 and sells as a network. | Not confirmed |
Where each is licensed and available
| Country | BASE | EE Store |
|---|---|---|
| Headquarters | Belgium | Not confirmed |
Additional countries for BASE: 1. Additional countries for EE Store: 1.
What we checked
BASE
- base.be: 15 facts, checked September 30, 2026
EE Store
- ee.co.uk: 16 facts, checked September 30, 2026
How they place
| Ranking | BASE | EE Store |
|---|---|---|
| SIM-only deals | 25 of 416 | 31 of 416 |
| Mobile networks | 8 of 319 | 12 of 319 |
| Prepaid phone plans | 18 of 367 | 24 of 367 |
Every fact side by side
| Fact | BASE | EE Store |
|---|---|---|
| Billing | Contract, Prepaid | Contract, Rolling, PrepaidCovers more |
| Contract length | Not confirmed | 12, 24 |
| Legal entity | Telenet Group NV | Not confirmed |
| Headquarters | Belgium | Not confirmed |
| Founded | 1999 | Not confirmed |
| Support channels | Help centre | Help centre, CommunityCovers more |
Where each stands against the rest
| Fact | BASE | EE Store | Median |
|---|---|---|---|
| Unlimited plan price | Not confirmed | £23above the median | £22 |
| Roaming countries | Not confirmed | 47below the median | 100 |
Median across 176 listed providers.
Pros and cons
BASE
Pros
- Entry pricing starts at €15 a month on the entry tier, with the tiers above it offering more data on the same contract terms.
- Unused data rolls into the following month, so a quiet month is not simply lost.
- EU roaming is included on the plans, which spares travellers a separate roaming deal.
Cons
- Support runs through help centre only, so anyone who wants a phone line or live chat has to look at another brand.
- BASE operates in Belgium alone, so the plans are of little use to anyone who needs a line in a second country.
- Reference plan prices cover contract tiers only, so anyone after a rolling monthly line has to weigh yesss!, which bills contract, rolling and prepaid.
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
Who each suits
BASE
Who it suits
- Readers in BE who want the network and the plan from one company, with billing under contract and prepaid.
- People who travel in the EU, since roaming is included on the plans.
- Data heavy users who want headroom and can step up the tiers on the same contract structure.
Who should look elsewhere
- Readers shopping purely on the opening figure, since Lonestar Cell MTN lists $0.20 against €15 at BASE.
- Anyone after a rolling monthly option, because BASE bills contract and prepaid only, while yesss! bills contract, rolling and prepaid.
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
Current offers
BASE
Current offer
Discount code
30% off mobile plans for life: 30%
New BASE subscriptions EUR 15-39/month; loses discount if cancelled or downgraded.
Source, checked September 30, 2026
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | BASE | EE Store |
|---|---|---|
| Belgium | Yes | No |
| United Kingdom | No | Yes |
Questions about each
BASE
How much does BASE cost to start, and what do the reference plans include?+
The entry tier sets the starting price at €15 a month, and the tiers above it each carry progressively larger data bundles. These are recurring monthly contract prices rather than a limited introductory offer, so the figure that applies is the one attached to the tier you pick.
Can I get a BASE plan without a contract?+
Billing under contract and prepaid covers both contract and prepaid, so a contract is not the only way in. The published reference tiers are all sold on contract, which makes prepaid the option to ask about if you want a shorter commitment. SIM only service runs on the same network.
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
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