Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs sim.de
What sets them apart
| Compare | ||
|---|---|---|
| Top download speed (Mbps) | 1,600Higher | 1,000 |
| Upload speed (Mbps) | 20 to 115Higher | 5.8 to 40 |
| Price from | £26.99 | €6.99 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | 25 GB: 6.99 EUR/month, 25 GB, 1 month; 50 GB: 9.99 EUR/month, 50 GB, 24 months; Unlimited on demand: 19.99 EUR/month, unlimited, 24 months |
| Setup fee | £10 to £30 | €49.99 |
| Router | Smart Hub 7 Plus with WiFi 7 | FRITZ!Box 7510, 7630 or 7690, from 4.99 EUR per month, optional |
| Address checker | https://ee.co.uk/broadband | https://www.sim.de/glasfaser |
| Markets | GB | DE |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Exit fee terms | No early exit charge if Speed Guarantee not met | Not confirmed |
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Key differences
- sim.de scores higher overall: 8.9 vs 8.6.
- Top download speed (Mbps) is higher at EE Store: 1,600 vs 1,000.
- Upload speed (Mbps) is higher at EE Store: 20 to 115 vs 5.8 to 40.
- Support channels: only EE Store offers Community.
- Support channels: only sim.de offers Email, Chat, Phone.
- Contract length: only EE Store offers 12.
- Contract length: only sim.de offers 1.
- Markets: only EE Store offers GB.
- Markets: only sim.de offers DE.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
sim.de
sim.de suits people in Germany who want a cheap sim only line with a monthly option and a fixed contract choice on the same tariff sheet. It runs on the 1&1 network, and its entry price of €6.99 sits well under the market median for entry pricing.
Score breakdown
| Area | EE Store | sim.de |
|---|---|---|
| Cost | 8.5Entry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 9.1HigherEntry at €6.99 and unlimited at €19.99 both sit under the site medians of €9.30 and €23.19. |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 9.0HigherSim only, 5G and Esim are available, with included roaming across 33 countries and terms of 1 and 24. |
| Trust | Not confirmed | 8.4Run by Drillisch Online GmbH since 2014, an mvno on the 1&1 network with support on email, chat and phone. |
Licences and countries
| Country | EE Store | sim.de |
|---|---|---|
| Headquarters | Not confirmed | Germany |
How the counts compare
| Fact | EE Store | sim.de |
|---|---|---|
| Top download speed (Mbps) | 1,600 | 1,000 |
| Upload speed (Mbps) | 20 to 115 | 5.8 to 40 |
What we checked
EE Store
- ee.co.uk: 13 facts, checked September 30, 2026
sim.de
- sim.de: 14 facts, checked September 30, 2026
How they place
| Ranking | EE Store | sim.de |
|---|---|---|
| SIM-only deals | 31 of 416 | 24 of 416 |
| Broadband providers | 9 of 124 | 7 of 124 |
| Full fibre providers | 9 of 107 | 6 of 107 |
Every fact side by side
| Fact | EE Store | sim.de |
|---|---|---|
| Technology | Fttp, Fttc | Fttc, Fttp |
| Contract length | 12, 24 | 1, 24 |
| Legal entity | Not confirmed | Drillisch Online GmbH |
| Headquarters | Not confirmed | Germany |
| Founded | Not confirmed | 2014 |
| Support channels | Help centre, Community | Email, Chat, Phone, Help centre |
Mobile plans
| Fact | EE Store | sim.de |
|---|---|---|
| Seller type | Network | Mvno |
| Host network | Not confirmed | 1&1 |
| SIM-only | Yes | Yes |
| Billing | Contract, Rolling, PrepaidCovers more | Contract, Rolling |
| Unlimited plan price | £23 | €19.99 |
| 5G | Yes | Yes |
| eSIM | Not confirmed | Yes |
| EU roaming | Paid | Included |
| Roaming countries | 47Higher | 33 |
| Data rollover | Yes | Not confirmed |
| Credit check required | Yes | Not confirmed |
| Multi-line discount | Yes | Not confirmed |
Where each stands against the rest
| Fact | EE Store | sim.de | Median |
|---|---|---|---|
| Top download speed (Mbps) | 1,600above the median | 1,000at the median | 1,000 |
| Upload speed (Mbps) | 20 to 115below the median | 5.8 to 40lowest quarter | 900 |
Median across 116 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
sim.de
Pros
- Entry pricing of €6.99 is below the site median of €9.30
- The Unlimited on demand plan costs €19.99, under the site median unlimited price of €23.19
- Contract terms run 1 and 24, so a plan can sit on a monthly term or a longer one
Cons
- The Unlimited on demand plan is tied to the longer of 1 and 24, so unlimited data is not offered on a monthly term
- Service runs in DE only, so the tariffs are not offered outside that market
- As an mvno, sim.de sells on the 1&1 network rather than owning it, unlike the network operators getesa, yesss! and Lonestar Cell MTN
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
sim.de
Who it suits
- People in DE who want a data heavy sim only line without paying for a handset
- Travellers from DE who want roaming included and reach across 33 countries
- Households that want one provider offering both a short monthly term and a longer fixed contract
Who should look elsewhere
- Buyers outside DE, since the service is a single market
- People who want a handset bundled with the tariff, as the plans are sim only
- Buyers who want unlimited data on a rolling monthly basis, since the Unlimited on demand plan sits on the longer of 1 and 24
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | sim.de |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
sim.de
How much does a sim.de sim only plan cost to start with?+
The cheapest way in is the entry data plan at €6.99 per month, and it can run on a monthly term rather than a long contract. The larger data plan and the Unlimited on demand plan sit on the longer of 1 and 24 instead.
How much is unlimited data on sim.de?+
The Unlimited on demand plan costs €19.99 per month, and it is tied to the longer of the contract options, 1 and 24. That price sits under the site median unlimited price of €23.19, but the commitment is the part to weigh.
Other options to compare
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