Updated September 30, 2026 · TariffCue Editorial Team
EE Store vs Homefi
What sets them apart
| Compare |  EE Store | Homefi ReviewVisitVisit |
|---|---|---|
| Top download speed (Mbps) | 1,600Higher | 400 |
| Upload speed (Mbps) | 20 to 115Higher | 10 to 20 |
| Price from | £26.99 | $50 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | Hotspot 50GB: $50/mo, 20-35 Mbps, no contract | Hotspot Pro 800GB: $135/mo, 20-35 Mbps, no contract | Infinity 5G Unlimited: $70/mo, up to 400 Mbps, no contract |
| Exit fee terms | No early exit charge if Speed Guarantee not met | Cancel anytime; $25 restock fee; $130-$300 recovery fee if device not returned |
| Router | Smart Hub 7 Plus with WiFi 7 | Rental $10/mo plus $3.50 service fee; return router on cancel |
| Markets | GB | US |
| Setup fee | £10 to £30 | Not confirmed |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Data cap (GB) | Not confirmed | 50 to 800 |
| Address checker | https://ee.co.uk/broadband | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- EE Store scores higher overall: 8.6 vs 8.4.
- Top download speed (Mbps) is higher at EE Store: 1,600 vs 400.
- Upload speed (Mbps) is higher at EE Store: 20 to 115 vs 10 to 20.
- Support channels: only EE Store offers Community.
- Support channels: only Homefi offers Chat, Phone.
- Technology: only EE Store offers Fttp, Fttc.
- Technology: only Homefi offers 5G, Fwa.
- Contract length: only EE Store offers 12, 24.
- Contract length: only Homefi offers 1.
- Markets: only EE Store offers GB.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
Homefi
Homefi suits households in US that cannot get a wired line and want broadband on rolling terms, with Infinity 5G Unlimited reaching 400 Mbps and the Hotspot plans capped at 50 to 800 GB. The catch is upload speed, the rented router, and the charges that follow if it is not returned.
Score breakdown
| Area | EE Store | Homefi |
|---|---|---|
| Cost | 8.5HigherEntry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 8.1Entry pricing of $50 a month, and the only contract length on offer is 1 month, so nothing locks you in. |
| Offer | 8.7HigherSpeeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 8.6Capped tiers stop at 50 to 800 GB, the quickest plan reaches 400 Mbps, and support covers chat, phone and help centre. |
Availability and regulation
Additional countries for EE Store: 1. Additional countries for Homefi: 1.
Where they rank in our lists
| Ranking | EE Store | Homefi |
|---|---|---|
| Broadband providers | 9 of 124 | 12 of 124 |
Sources behind this comparison
EE Store
- ee.co.uk: 13 facts, checked September 30, 2026
Homefi
- homefi.info: 11 facts, checked September 30, 2026
Every fact side by side
| Fact | EE Store | Homefi |
|---|---|---|
| Technology | Fttp, Fttc | 5G, Fwa |
| Contract length | 12, 24 | 1 |
| Support channels | Help centre, Community | Chat, Phone, Help centre |
Mobile plans
| Fact | EE Store | Homefi |
|---|---|---|
| Seller type | Network | Not confirmed |
| SIM-only | Yes | Not confirmed |
| Billing | Contract, Rolling, Prepaid | Not confirmed |
| Unlimited plan price | £23 | Not confirmed |
| 5G | Yes | Not confirmed |
| EU roaming | Paid | Not confirmed |
| Roaming countries | 47 | Not confirmed |
| Data rollover | Yes | Not confirmed |
| Credit check required | Yes | Not confirmed |
| Multi-line discount | Yes | Not confirmed |
Where each stands against the rest
| Fact | EE Store | Homefi | Median |
|---|---|---|---|
| Top download speed (Mbps) | 1,600above the median | 400lowest quarter | 1,000 |
| Upload speed (Mbps) | 20 to 115below the median | 10 to 20lowest quarter | 900 |
| Setup fee | £10 to £30highest quarter | Not confirmed | £0 |
| Data cap (GB) | Not confirmed | 50 to 800above the median | 15 |
Median across 116 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
Homefi
Pros
- The exit fee terms allow cancelling at any time, and the only contract length on offer is 1 month, so moving costs no lost term.
- Infinity 5G Unlimited is sold without a data cap, while the capped Hotspot plans stop at 50 to 800 GB.
- Support runs on chat, phone and help centre, so a problem with a rented router can be raised by phone or by chat.
Cons
- Uploads run 10 to 20 Mbps, the weak point for large backups, cloud work and frequent video calls.
- Capped tiers stop at 50 to 800 GB, so heavy streaming or big downloads can use up the allowance early in the month.
- The router is rented monthly with a separate service charge and has to go back on cancel, and the exit fee terms add a restocking fee plus a higher recovery fee based on the cost of the device.
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
Homefi
Who it suits
- Households in US with no wired line available, especially renters who would rather hand a router back than own hardware.
- People who expect to move and do not want a long minimum term, since plans run 1 month.
- Families happy to choose a data allowance of 50 to 800 GB rather than pay for the uncapped plan.
Who should look elsewhere
- Households that send a lot of data from the home, who should look at Astound (cable and fttp) for a wired route.
- People who want an uncapped connection, who should look at EarthLink (fttp, 5G and satellite).
- Homes with a fibre line already in place, who should look at Abissnet (fttp).
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | Homefi |
|---|---|---|
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
Homefi
What does Homefi broadband cost a month?+
Entry pricing starts at $50 a month on the smallest Hotspot plan. The larger Hotspot plan costs more for the biggest data allowance, and Infinity 5G Unlimited sits between them with the highest speed. Every reference plan is quoted as a plain monthly figure on rolling terms, so it reads as the ongoing rate rather than a promotional one.
Is there a contract term with Homefi?+
Plans run on rolling monthly terms, and the only contract length on offer is 1 month. Nobody serves a long minimum term, which suits renters and anyone who expects to move. The monthly figure stays the same for as long as the service is in place, and the exit fee terms allow cancelling at any time.
Other options to compare
Other matchups
- EE Store vs Abissnet
- EE Store vs EarthLink
- EE Store vs Kinetic
- Homefi vs Odido Thuis
- Homefi vs RED by SFR
- Homefi vs toob
- Homefi vs Frontier Communications
- Homefi vs hollandsnieuwe
- Homefi vs OiSTER
- Homefi vs Optimum
- EE Store vs YouFibre
- EE Store vs Astound
- EE Store vs Budget Thuis Internet
- EE Store vs Kyivstar
- EE Store vs MasMovil
- EE Store vs T-Mobile Polska
- EE Store vs Budget Energie
- EE Store vs PremiumSIM
- EE Store vs Play
- EE Store vs sim.de
- EE Store vs Eni Plenitude
- EE Store vs BASE
- EE Store vs Orange Belgium
- EE Store vs 1pBroadband
- EE Store vs Proximus
- EE Store vs Singtel
- EE Store vs beeline
- EE Store vs Vectra