Updated October 17, 2026 · TariffCue Editorial Team
EE Store vs Singtel
What sets them apart
| Compare |  EE Store |  Singtel |
|---|---|---|
| Top download speed (Mbps) | 1,600 | 10,000Higher |
| Price from | £26.99 | SGD 29.90 |
| Reference plan prices | 100Mbps Core: 26.99 per month, 100Mbps, 24 months | 900Mbps Core: 33.99 per month, 900Mbps, 24 months | 1.6Gbps Core: 42.99 per month, 1600Mbps, 24 months | 5Gbps Broadband New Home Exclusive: $29.90/mth, 5Gbps, 24 months; 5Gbps Broadband TP-Link WiFi 7: $39.90/mth, 5Gbps, 24 months; 10Gbps Broadband Premium TP-Link WiFi 7: $39.90/mth, 10Gbps, 24 months |
| Setup fee | £10 to £30 | SGD 0 |
| Router | Smart Hub 7 Plus with WiFi 7 | FREE TP-Link WiFi 7 Tri-band Router HB810 included |
| Markets | GB | SG |
| Upload speed (Mbps) | 20 to 115 | Not confirmed |
| Price after contract | Not confirmed | SGD 89.90 |
| Mid-contract price rises | Annual rise on 31 Mar, shown before signup | Not confirmed |
| Exit fee terms | No early exit charge if Speed Guarantee not met | Not confirmed |
| Address checker | https://ee.co.uk/broadband | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Top download speed (Mbps) is higher at Singtel: 10,000 vs 1,600.
- Support channels: only EE Store offers Help centre, Community.
- Support channels: only Singtel offers Chat, Phone.
- Technology: only EE Store offers Fttc.
- Contract length: only EE Store offers 12, 24.
- Contract length: only Singtel offers 1.
- Markets: only EE Store offers GB.
- Markets: only Singtel offers SG.
Our verdict on each
EE Store
EE Store suits households in the UK that want a single network for fast home broadband and mobile, with speeds reaching 1,600 Mbps and annual price rises shown before signup. Buyers on a tight budget should weigh the £26.99 entry price against the published rise first.
Singtel
Singtel sells mobile and fibre from one network, and the entry price of SGD 29.90 sits well below the resellers listed here. Sim only plans, eSIM and 5G come as standard, but the step to SGD 89.90 once the contract term ends is what to watch.
Score breakdown
| Area | EE Store | Singtel |
|---|---|---|
| Cost | 8.5HigherEntry pricing starts at £26.99 and setup fees run £10 to £30, with a published annual rise to factor in. | 8.1 |
| Offer | 8.7Speeds top out at 1,600 Mbps on fttp and fttc lines, covering the full range readers compare. | 9.1Higher |
Which one suits you
Pick EE Store if cost matter most.
Pick Singtel if offer and top download speed (mbps) matter most.
Where these facts come from
EE Store
- ee.co.uk: 13 facts, checked September 30, 2026
Singtel
- singtel.com: 11 facts, checked September 30, 2026
How they place
| Ranking | EE Store | Singtel |
|---|---|---|
| SIM-only deals | 31 of 416 | 35 of 416 |
| Mobile networks | 12 of 319 | 13 of 319 |
| Prepaid phone plans | 24 of 367 | 27 of 367 |
| Broadband providers | 9 of 124 | 10 of 124 |
| Full fibre providers | 9 of 107 | 10 of 107 |
Every fact side by side
| Fact | EE Store | Singtel |
|---|---|---|
| Technology | Fttp, FttcCovers more | Fttp |
| Contract length | 12, 24 | 1 |
| Legal entity | Not confirmed | Singtel |
| Support channels | Help centre, Community | Chat, Phone |
Mobile plans
| Fact | EE Store | Singtel |
|---|---|---|
| Seller type | Network | Network |
| SIM-only | Yes | Yes |
| Billing | Contract, Rolling, Prepaid | Contract, Rolling, Prepaid |
| Unlimited plan price | £23 | Not confirmed |
| 5G | Yes | Yes |
| eSIM | Not confirmed | Yes |
| EU roaming | Paid | Not confirmed |
| Roaming countries | 47 | 259Higher |
| Data rollover | Yes | Not confirmed |
| Credit check required | Yes | Not confirmed |
| Multi-line discount | Yes | Not confirmed |
Where each stands against the rest
| Fact | EE Store | Singtel | Median |
|---|---|---|---|
| Top download speed (Mbps) | 1,600above the median | 10,000highest quarter | 1,000 |
| Upload speed (Mbps) | 20 to 115below the median | Not confirmed | 900 |
Median across 116 listed providers.
Pros and cons
EE Store
Pros
- Top download speeds reach 1,600 Mbps, with uploads of 20 to 115 Mbps across the range
- Line technology spans fttp and fttc, covering full fibre and fibre to the cabinet
- A Smart Hub 7 Plus with WiFi 7 comes as standard rather than as a paid add-on
Cons
- Entry pricing of £26.99 sits at 72 of 95 brands on price from
- Setup fees of £10 to £30 land at 61 of 86 brands on that measure
- Peak speed of 1,600 Mbps ranks 48 of 114 brands
Singtel
Pros
- Billing runs on contract, rolling and prepaid, so contract, rolling and prepaid structures all sit under one provider.
- Sim only plans, eSIM and 5G come together, and roaming reaches 259 countries for frequent travellers.
- Singtel is the network rather than a reseller, so its fttp fibre and its mobile service come from the same operator.
Cons
- The monthly figure steps from SGD 29.90 to SGD 89.90 once the contract period ends, so the entry price flatters the long-term cost.
- Billing on contract, rolling and prepaid includes a contract option that ties the line for 1 month, and the reference broadband plans sit on a long fixed term.
- Support runs on chat and phone only, with no email channel among the ones listed.
Who each suits
EE Store
Who it suits
- Households in the UK that want broadband and mobile on one network
- People who need the highest download speeds in the range for large downloads and streaming
- Families happy with a 12 and 24 month term for a lower entry price
Who should look elsewhere
- Buyers on a very tight budget, since £26.99 is a mid-table entry price rather than a low one
- Anyone wanting phone or chat support, as support runs on help centre and community
- People who want a single line type, since Abissnet runs on fttp alone
Singtel
Who it suits
- Households in Singapore that want mobile and fibre from the same operator, with 5G and eSIM on the mobile side.
- Buyers who want to keep commitments short, with mobile plan terms of 1 month and a free setup fee on fibre.
- Travellers who need roaming reach of 259 countries while keeping a home tariff active.
Who should look elsewhere
- getesa, whose billing runs on prepaid and contract, for readers who want prepaid or contract only and no interest in Singtel's rolling option.
- Lonestar Cell MTN, whose billing runs on contract and prepaid, if you would rather settle on a fixed term than move from SGD 29.90 to SGD 89.90 at renewal.
- yesss!, whose plan terms run 1 and 12, if you want a longer commitment than the 1-month term on Singtel's mobile plans.
Current offers
EE Store
Current offer
Bonus
Up to 300 credit for switching fees: Up to 300
Switch from another provider; up to 200, up to 300 if switching TV too
Source, checked September 30, 2026
Country by country
| Country | EE Store | Singtel |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
EE Store
How much does broadband cost at the entry level?+
Broadband starts at £26.99 a month. The reference plan prices set out an entry Core tier at that figure, then faster Core tiers that cost more each month on the same contract length, with terms of 12 and 24 months available. A setup fee of £10 to £30 applies on top of the opening bill.
Does the monthly price go up after the first year?+
Yes, prices rise annually, and the change is shown before signup rather than after. Budget for a higher figure in later years of a 12 and 24 month plan. The median post contract price across the plans listed is €43.
Singtel
What does Singtel cost to get started with?+
The entry figure is SGD 29.90 for the fibre plans, with a free setup fee and FREE TP-Link WiFi 7 Tri-band Router HB810 included included. Once the contract period ends, the monthly figure becomes SGD 89.90, so the headline price only holds for the initial term.
Can I take a Singtel plan without a new phone?+
Yes. Sim only plans are offered, so you can use a handset you already own or a tablet, and mobile plan terms run 1 month. The same tariffs carry 5G, and an eSIM is available if you would rather not wait for a card to arrive.
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