Yota review
Updated September 30, 2026 · TariffCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Yota is a Russian mobile virtual network operator on the MegaFon network, and it suits people who want a prepaid sim with eSIM and data rollover. Entry pricing starts at RUB 290, with unlimited data from RUB 450.
Key facts
- Best for
- Prepaid sim users in RU who want rollover and an eSIM
- Seller type
- Mvno (Source, checked September 30, 2026)
- Host network
- MegaFon (Source, checked September 30, 2026)
- SIM-only
- Yes (Source, checked September 30, 2026)
- Price from
- RUB 290 (Source, checked September 30, 2026)
- Reference plan prices
- Cheapest overall: Build your own - 290 RUB per month, 1 GB+, 30 days Cheapest unlimited: Prosto - 450 RUB per month, unlimited data, 400 min, 30 days Cheapest 12-month 30GB+: Subscription - 362 RUB per month, 50 GB, 100 min, 12 months (Source, checked September 30, 2026)
- Unlimited plan price
- RUB 450 (Source, checked September 30, 2026)
- eSIM
- Yes (Source, checked September 30, 2026)
- Data rollover
- Yes (Source, checked September 30, 2026)
- Markets
- RU (Source, checked September 30, 2026)
- Legal entity
- OOO Skartel (Source, checked September 30, 2026)
- Support channels
- Chat, Help-centre (Source, checked September 30, 2026)
- Billing
- Prepaid, Rolling
- Contract length
- 1, 12
- Official website
- yota.ru
Pros and cons
Pros
- Unlimited data is available at RUB 450, which is a reasonable entry point for heavy data use
- Prepaid and rolling billing, so there is no long commitment: plan terms run 1 and 12
- Data rollover is included, so unused data carries into the next period
- eSIM is supported alongside physical sim, giving a choice of activation route
- An MVNO on the MegaFon network, with a different proposition from the network sellers such as GETESA
Cons
- Support runs on chat and help centre only, so there is no phone line listed
- Plans run in a single market, RU, so the tariff list does not travel far outside Russia
- As an MVNO rather than a network seller like GETESA or yesss!, coverage depends on the MegaFon host
Who it suits
- Prepaid customers in RU who want data rollover
- People who want an eSIM option alongside a physical sim
- Users who prefer rolling billing to a long contract
Who should look elsewhere
- Anyone needing phone support, since support runs on chat and help centre
- People outside RU, as the plan list covers a single market
- Shoppers who want a network seller rather than an MVNO, such as GETESA or yesss!
Core features
Yota sells sim only plans, so the tariff does not arrive bundled with a handset. An eSIM is available, which means the plan can be activated on a compatible phone without waiting for a physical card. Data rollover is included, so data left unused in one period is carried forward instead of disappearing. Terms run 1 and 12, giving a choice between a short rolling period and a longer committed one. Support is offered through chat and help centre.
Plans and prices
Entry pricing starts at RUB 290 per month. Unlimited data starts at RUB 450. Billing is offered as both prepaid and rolling, so a plan can be paid for in short periods rather than only as a long commitment. The reference plan list covers a build-your-own option at the entry price, an unlimited plan, and a longer-term plan with a larger data allowance at a different monthly figure. Contract lengths run 1 and 12.
The company behind it
Yota is an MVNO rather than a network operator, and the service runs on the MegaFon network. The legal entity is OOO Skartel. It operates in Russia. Customer support is available through chat and help centre.
How Yota compares
Budget Thuis Mobile
beeline is also on the sim-only deals list and sells in the same markets, with prices from 400 RUB.
Frequently asked questions
What is the cheapest Yota plan?+
Pricing starts at RUB 290 per month on the entry plan, which carries a basic data allowance. Unlimited data sits separately at RUB 450, so the two entry points sit close together for anyone weighing a small allowance against no cap at all.
How much does unlimited data cost?+
The unlimited data plan is priced at RUB 450 per month, and it includes a set number of minutes. It is a prepaid and rolling product, so it can be picked up for a short period rather than only as a long commitment.
Does Yota offer eSIM?+
Yes. An eSIM is available alongside the physical sim option, so activation does not depend on receiving a card. The plans are sim only, which suits anyone bringing their own handset and wanting a data and voice tariff on its own.
Is there a commitment period on Yota plans?+
Terms run 1 and 12, and billing is offered as both prepaid and rolling. That means a short rolling period is possible as well as a longer committed plan, which suits anyone not ready to sign up for a full year.
What network does Yota run on?+
Yota is an MVNO and its service runs on the MegaFon network. The legal entity behind the brand is OOO Skartel, and it operates in Russia.
Can I get help if something goes wrong?+
Support is offered through chat and help centre, which covers live chat and a help centre. There is no phone line listed, so anyone who prefers calling rather than typing may want to check this before signing up.
What happens to data I do not use?+
Data rollover is included, so unused data carries into the following period rather than being lost. That makes the entry plan at RUB 290 easier to run month to month for light users who do not want to pay for a bigger allowance.
Is Yota only sold as a physical sim?+
No. Yota sells sim only plans, and an eSIM is available as well as a physical card. The plans cover voice and data without a bundled handset, so the choice of activation route is yours.
Sources
- yota.ru checked September 30, 2026
Backs: Host network, Legal entity, Markets, Seller type, SIM-only
- yota.ru/all-tariffs checked September 30, 2026
Backs: Billing, Contract length, Price from, Reference plan prices
- yota.ru/contacts checked September 30, 2026
Backs: Support channels
- yota.ru/e-sim checked September 30, 2026
Backs: ESIM
“eSIM от YOTA”
- yota.ru/tariff checked September 30, 2026
Backs: Unlimited plan price
- yota.ru/voice checked September 30, 2026
Backs: Data rollover
Compiled from 6 source pages, checked September 30, 2026. We did not open an account.