NOW review

Updated September 30, 2026 · TariffCue Editorial Team · Facts checked September 30, 2026

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Our verdict

NOW suits households already sold on Sky kit who want full fibre and a free setup fee, and the entry price of £24 a month makes it easy to hold onto past a 24-month term. Renewal at £46.50 to £50 is the figure to weigh before you sign.

Key facts

Best for
Full fibre with a free setup fee (£0) and a low entry price, in the United Kingdom, GG and JE.
Top download speed (Mbps)
300 (Source, checked September 30, 2026)
Upload speed (Mbps)
16 to 40 (Source, checked September 30, 2026)
Price from
£24 (Source, checked September 30, 2026)
Reference plan prices
NOW Full Fibre 75: GBP24 per month, 80 Mb/s, 24 months; NOW Full Fibre 100: GBP24 per month, 100 Mb/s, 24 months; NOW Full Fibre 300: GBP27 per month, 300 Mb/s, 24 months (Source, checked September 30, 2026)
Setup fee
£0 (Source, checked September 30, 2026)
Price after contract
£46.50 to £50 (Source, checked September 30, 2026)
Mid-contract price rises
Price may change during 24-month minimum term (Source, checked September 30, 2026)
Exit fee terms
Early termination charges apply; exit without charge if speed guarantee fails (Source, checked September 30, 2026)
Router
Sky Hub loaned at no cost, must be returned (Source, checked September 30, 2026)
Address checker
https://www.sky.com/broadband/buy/now-powered-by-sky/now-interstitial?sc=broadband-nowtosky-npbs100&dcmp=ssf-now-disc-ff100 (Source, checked September 30, 2026)
Markets
GB, GG, JE, IM (Source, checked September 30, 2026)
Support channels
Chat, Help-centre (Source, checked September 30, 2026)
Technology
Fttp
Contract length
24
Official website
nowtv.com

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInX

Pros and cons

Pros

  • Setup is free, and NOW sits at 1 of 86 on setup fee.
  • Downloads of 300 Mbps with uploads of 16 to 40 Mbps across the plan range.
  • Router hardware comes as standard, with Sky Hub loaned at no cost, must be returned.
  • Renewal at £46.50 to £50 is set out in the terms, ranking 29 of 36.

Cons

  • Support runs on chat and help centre only, so there is no phone line for urgent faults.
  • Prices are not fixed for the whole deal: Price may change during 24-month minimum term.
  • Early termination charges apply if you leave before the 24-month term ends, and the speed guarantee is the one stated exception.
  • You do not keep the router: Sky Hub loaned at no cost, must be returned.
NOW

Ready to try NOW?

Scored 8.6 / 10 by TariffCue.

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Who it suits

  • Households that want full fibre and already use Sky kit, given Sky Hub loaned at no cost, must be returned.
  • Buyers ready to sit through a 24-month term to hold an entry price of £24 a month.
  • Shoppers in the United Kingdom, GG and JE whose address is on a full fibre build.

Who should look elsewhere

  • Anyone after a much higher headline speed should look at Abissnet, which lists downloads of 10,000 Mbps against NOW's 300 Mbps.
  • Households wanting more than one kind of connection, since EarthLink lists fttp, 5G and satellite where NOW lists fttp.
  • Buyers who want a phone line for support, because help runs on chat and help centre.

Where it sits among rivals

NOW is a mid-table name on most of the measures that decide a switch. On max download it ranks 102 of 114, so raw speed is not its strong suit. On price from it ranks 61 of 95, which reads as competitive without being a standout. Setup fee is the exception, with 1 of 86 at the head of that column. Post contract price sits at 29 of 36, a solid showing for the month you start paying the renewal figure.

Pricing

The NOW Full Fibre range opens at £24 a month, and the highest-speed plan in that range is priced a little above it for the extra download headroom. There is no upfront setup charge, with the setup fee at £0, so the first bill carries nothing extra. Renewal is where the number moves: once the 24-month term is done, the monthly figure becomes £46.50 to £50. Plan names apart, the two figures worth holding on to are that entry price and the renewal range, because the gap between them is the real cost of taking this deal.

What it does well

The headline figure is 300 Mbps for downloads, which covers streaming and working from home on the same connection. Uploads run 16 to 40 Mbps, the side that matters for video calls, cloud backup and sending files away from the house. Both figures sit on one full fibre line, so the plan carrying the headline download speed brings a modest upload ceiling with it. For most households that balance is the right way round, since downloads do the heavy lifting and uploads only need to keep pace with a call.

How NOW compares

Where NOW is available

Available
Guernsey, Isle of Man, Jersey, United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

What does NOW broadband cost when I first sign up?+

The NOW Full Fibre range opens at £24 a month, and the highest-speed plan in that range is priced a little above it for the extra download headroom. Every listed plan runs 24 months, and the setup fee is £0, so nothing extra lands on the first bill.

What will I pay once the minimum term ends?+

When the minimum term finishes, the monthly figure moves to £46.50 to £50. The introductory price of £24 a month only holds for the 24-month term, so budget for the higher figure from the moment you pass that point rather than treating the entry rate as the ongoing cost.

How fast is NOW broadband?+

The highest-speed NOW Full Fibre plan reaches 300 Mbps for downloads, and upload speeds run 16 to 40 Mbps across the range. The service is listed as fttp, the same full fibre technology Astound and EarthLink use on their fibre plans, so the line type is the familiar one.

Is there a setup fee, and do I own the router?+

Setup is free, and NOW sits at 1 of 86 on setup fee among the brands compared. Hardware is included for as long as you stay, with Sky Hub loaned at no cost, must be returned, so the kit goes back to the provider if you move on.

Can I cancel early without paying anything?+

Leaving inside the 24-month term is not free, since early termination charges apply to the broadband plan. The single exception is speed: you can exit without charge if the speed guarantee fails, which makes that guarantee the part of the terms worth reading closely before you sign.

How do I reach NOW if my connection drops?+

Help runs on chat and help centre, so a live chat window and a help centre carry the support load. There is no phone line in that list, which is the detail to weigh if you would rather talk to a person than type out your problem.

Where can I get NOW broadband?+

NOW broadband is sold in the United Kingdom, GG and JE only, so the plans are not offered outside those markets. Check your address before comparing anything, because full fibre reaches only homes that have been built out and the quicker plans are not available everywhere.

Can the price change while I am still inside the term?+

The terms leave room for it: Price may change during 24-month minimum term. That sits alongside the £46.50 to £50 figure that applies once the term ends, so the monthly number can move both during and after the 24-month term rather than being fixed for the whole deal.

Sources

  • nowtv.com/broadband checked September 30, 2026

    Backs: Address checker, Top download speed (Mbps), Contract length, Price from, Mid-contract price rises, Reference plan prices, Setup fee, Technology, Upload speed (Mbps)

    “Check coverage”

  • nowtv.com/gb/help/article/contact-now checked September 30, 2026

    Backs: Support channels

    “by live chat for more help”

  • nowtv.com/terms/broadband checked September 30, 2026

    Backs: Router, Exit fee terms, Markets, Price after contract

    “Sky Hub is loaned to you at no cost”

Compiled from 3 source pages, checked September 30, 2026. We did not open an account.

NOW

NOW

Full fibre with a free setup fee (£0) and a low entry price, in the United Kingdom, GG and JE.

8.6/10See alternatives

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