DNA review

Updated September 30, 2026 · TariffCue Editorial Team · Facts checked September 30, 2026

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Our verdict

DNA suits readers in Finland who want unlimited data from the operator that runs the network and a plan they can leave month to month. DNA Huoleton Plus Mini is the entry plan, and the unlimited allowance is priced at €19.99 a month with no fixed term.

Key facts

Best for
Unlimited data in Finland from the network operator, with a rolling option and no fixed term on the entry plan.
Seller type
Network (Source, checked September 30, 2026)
Price from
€19.99 (Source, checked September 30, 2026)
Reference plan prices
DNA Huoleton Plus 20M: 26.99 EUR per month for 12 months, unlimited data in Finland, the Nordics and the Baltic, max 20 Mbit/s, 12-month contract DNA Huoleton Plus Mini: 19.99 EUR per month, unlimited data in Finland, the Nordics and the Baltic, max 10 Mbit/s, no fixed term DNA Huoleton Plus Mini: 19.99 EUR per month, unlimited data, no fixed term (cheapest plan overall) (Source, checked September 30, 2026)
Unlimited plan price
€19.99 (Source, checked September 30, 2026)
5G
Yes (Source, checked September 30, 2026)
eSIM
Yes (Source, checked September 30, 2026)
Wi-Fi calling
Yes (Source, checked September 30, 2026)
EU roaming
Fair use (Source, checked September 30, 2026)
Roaming countries
100 (Source, checked September 30, 2026)
Mid-contract price rises
Promotional 12-month price applies for 12 months, then the standard monthly price applies, with no fixed term afterwards (Source, checked September 30, 2026)
Markets
FI (Source, checked September 30, 2026)
Legal entity
DNA Oyj (Source, checked September 30, 2026)
Headquarters
Finland (Source, checked September 30, 2026)
Founded
2001 (Source, checked September 30, 2026)
Support channels
Chat, Phone, Help-centre (Source, checked September 30, 2026)
Billing
Contract, Rolling, Prepaid
Contract length
1, 12
Official website
dna.fi

Apps and profiles

Get the app
App StoreGoogle Play
Elsewhere
WikidataWikipediaLinkedInX

Pros and cons

Pros

  • Unlimited data is the entry product rather than an upgrade: the unlimited plan is priced at €19.99 a month, the same figure as the €19.99 starting price.
  • Billing fits different habits, with contract, rolling and prepaid options and contract terms of 1 and 12 months on the plans that carry one.
  • DNA is a network, so the plan and the coverage come from the same operator rather than being split between two firms.
  • Support covers chat, phone and help centre, so getting help does not depend on posting a form and waiting for a reply.
  • eSIM and wifi calling are both available, and the Plus plans carry unlimited data in Finland, the Nordics and the Baltic.

Cons

  • DNA starts at €19.99, well above the €0 entry price at yesss!, so it loses the tightest budgets.
  • Roaming in the EU follows fair use terms rather than unlimited data, which matters if you travel inside the EU often.
  • DNA sells in Finland, so the plans do not extend to another country even though 100 countries destinations are reachable while roaming.
  • The unlimited plan at €19.99 a month still caps maximum download speed, so the 5G on offer does not reach full speed on every plan.
DNA

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Scored 8.9 / 10 by TariffCue.

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Who it suits

  • Readers in Finland who want unlimited data from the company that runs the network.
  • Travellers who want unlimited data across Finland, the Nordics and the Baltic on the Plus plans.
  • People who want eSIM and wifi calling and prefer dealing with the network operator itself.

Who should look elsewhere

  • Readers outside FI: GETESA and Lonestar Cell MTN are the listed alternatives, and they bill on prepaid and contract and contract and prepaid terms.
  • Readers chasing the lowest entry price: yesss! starts at €0, well below DNA's €19.99.

Where it sits among rivals

DNA sits mid-table on the starting price and much nearer the front on unlimited data. On the entry price it ranks 236 of 258 brands tracked, so it is not among the low-cost starters here. On unlimited plans it climbs to 68 of 173, a large shift for the same brand. Read together, those two lines say that a reader filtering purely on the cheapest headline will pass DNA by, while a reader who wants an unlimited allowance will find it competitive. Compare the two rankings side by side before deciding which measure matters more to you.

What it does well

The everyday extras are in place. 5G is available, eSIM is available, and wifi calling is available, so you can set a plan up without waiting for a plastic card and keep a call alive when the mobile signal at home is weak. Roaming reaches 100 countries destinations, which is a wide reach for a single operator. Set against cheaper plans in the same category, the difference sits in price, contract length and the speed cap on each plan rather than in the feature list. On the standard set, DNA has what most readers look for.

Pricing

Plans start at €19.99 a month, and the unlimited data option is listed at €19.99 a month as well, so the entry price and the unlimited price are the same figure rather than two separate tiers. The reference list names DNA Huoleton Plus Mini as the cheapest of the plans shown, on that same monthly figure with no fixed term, and the larger Plus plan as the higher-speed option on a contract. That pairing is the trade-off to weigh: the unlimited allowance does not cost extra on its own, but the faster plan adds a contract term and a speed cap.

Who runs it

DNA is run by DNA Oyj, headquartered in Finland and trading since 2001. That length of history tends to mean the billing and support systems are settled rather than newly assembled. Support runs on chat, phone and help centre, so you can reach a person by phone, in a chat window or through the help centre as part of normal service. Questions about coverage, contracts and roaming are handled inside the same company that sells the plan, rather than by a separate host network.

How DNA compares

Where DNA is available

Available
Finland

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

What does the cheapest DNA plan cost?+

DNA Huoleton Plus Mini is the cheapest of the plans listed and carries no fixed term. Its monthly price is €19.99, which is also the figure DNA publishes as its entry price. The same monthly amount appears as the price of an unlimited data plan, so on DNA the entry price and the unlimited price do not differ.

Does the price change after the introductory period?+

A promotional price applies for a set introductory period, then the standard monthly price applies, with no fixed term afterwards. The figure shown as €19.99 for DNA Huoleton Plus Mini is therefore a headline rate rather than a permanent one, so ask for the standard monthly price before you commit. The Mini plan carries no fixed term, so nothing locks you in.

Do I have to sign a long contract?+

Not necessarily. DNA offers contract, rolling and prepaid billing, so a rolling monthly arrangement is available, and contract terms of 1 and 12 months apply to the plans that carry one. The reference list shows DNA Huoleton Plus Mini with no fixed term at all, while the larger Plus plan sits on a contract. The question is how much you want to commit for a higher speed cap.

Can I use DNA when I travel?+

Roaming reaches 100 countries destinations, and the Plus plans include unlimited data in Finland, the Nordics and the Baltic. Roaming elsewhere in the EU follows fair use terms rather than unlimited data, so frequent EU travel is worth checking before signing. DNA sells its plans in Finland, so it is a Finnish option rather than a pan-European one.

What does the unlimited data include?+

The unlimited allowance covers Finland, the Nordics and the Baltic on the Plus plans, at €19.99 a month for the plan listed. The same plans carry 5G, eSIM and wifi calling, so the usual extras are present. What is capped is the maximum download speed, and that cap is set per plan rather than by the network.

Who do I contact if something goes wrong?+

Support runs on chat, phone and help centre, so you can reach a person by phone, in a chat window or through the help centre. Because the same company runs the network and sells the plans, coverage and billing questions go to one organisation, which keeps the chain short and avoids being passed between firms.

Is DNA a network operator or a reseller?+

DNA is listed as network, so the plans run on its own network rather than a borrowed one. The brand is operated by DNA Oyj, a company based in Finland that has traded since 2001. Selling on your own network keeps the plan, the coverage and support inside one organisation, which is the main difference from a reseller.

How does DNA compare with cheaper plans?+

DNA starts at €19.99 for DNA Huoleton Plus Mini, while yesss! lists €0 as its entry price, so the cheapest options sit well below DNA. GETESA bills on prepaid and contract terms, which suits readers who would rather top up a prepaid balance than take a monthly plan. DNA trades on unlimited data from the operator itself rather than on the lowest figure.

Sources

Compiled from 8 source pages, checked September 30, 2026. We did not open an account.

Not confirmed yet: SIM-only.

DNA

DNA

Unlimited data in Finland from the network operator, with a rolling option and no fixed term on the entry plan.

8.9/10See alternatives

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