What is Customer numbers?

Customer numbers are the count of customers a brand reports on its own site, and they give a rough sense of scale and of how much of an operation stands behind your plan. A larger count usually points to an established business with a broader support footprint. In this group the spread is wide. British Gas HomeCare reports 9,000,000, and Budget Energie reports 1,000,000. Alperia sits much lower at 525,000, and Base Power Company at 30,000, with Arcadia the smallest at 1,500. Size is only one signal, so weigh it with price and terms.