iD Mobile review
Updated September 30, 2026 · TariffCue Editorial Team · Facts checked September 30, 2026
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Our verdict
iD Mobile suits people in GB who want a Sim only deal, with contract lengths of 1, 12 and 24. The trade-off is price rises every April in contract by GBP1.80, so the entry price is a starting figure rather than what you keep paying.
Key facts
- Best for
- A Sim only deal in the UK on a contract length you pick yourself.
- Seller type
- Mvno (Source, checked September 30, 2026)
- SIM-only
- Yes (Source, checked September 30, 2026)
- Mid-contract price rises
- price rises every April in contract by GBP1.80 (Source, checked September 30, 2026)
- Markets
- GB (Source, checked September 30, 2026)
- Legal entity
- iD Mobile Limited (Source, checked September 30, 2026)
- Headquarters
- United Kingdom (Source, checked September 30, 2026)
- Founded
- 2015 (Source, checked September 30, 2026)
- Support channels
- Chat, Phone, Community (Source, checked September 30, 2026)
- Contract length
- 1, 12, 24
- Official website
- idmobile.co.uk
Pros and cons
Pros
- Sim only plans are part of the range, so there is a way in without buying a new phone.
- Contract lengths run to 1, 12 and 24, so the same seller covers a short trial and a longer commitment.
- Support runs on chat, phone and community, which includes phone help as well as chat and a community board.
- A different kind of seller: iD Mobile trades as mvno, where GETESA (network), Lonestar Cell MTN (network) and yesss! (network) are network sellers, so shoppers see a second angle on the same kind of plan.
Cons
- Contract prices are not fixed, price rises every April in contract by GBP1.80, so the figure at entry is not the figure at renewal.
- Coverage is GB, a single market, so plans do not travel with the customer.
- Support runs on chat, phone and community, with no email or dedicated help centre among them.
- It is an mvno seller, so it sits between the customer and the network, where the network, network and network sellers deal with the network directly.
Ready to try iD Mobile?
Who it suits
- People in GB who already have a handset and want a Sim only plan.
- Shoppers who want a choice of 1, 12 and 24 contract lengths rather than one fixed term.
- Anyone comfortable reaching support on chat, phone and community and buying from an mvno seller.
Who should look elsewhere
- People who want to buy from the network itself, since GETESA (network) and Lonestar Cell MTN (network) sell as networks.
- Shoppers who want a network-side option from another provider, where yesss! (network) is one of them.
Who runs it
The seller is iD Mobile Limited, a company based in the United Kingdom that has traded since 2015. That gives a named counterparty on the other side of the contract rather than a trading name alone. Customer service runs on chat, phone and community, so help is available by chat, by phone and through the community, with no email or dedicated help centre among those channels.
How iD Mobile compares
Budget Thuis Mobile
EE Store is also on the sim-only deals list and sells in the same markets, with prices from £26.99.
Frequently asked questions
Is iD Mobile a network or a reseller?+
iD Mobile is listed as an mvno seller, so it provides mobile service without running a network itself. The alternatives on this page are network sellers: network, network and network. Buyers who want the network itself can weigh those.
Does an iD Mobile deal keep the same price each year?+
No. price rises every April in contract by GBP1.80, so a contract figure taken today is a starting point rather than a fixed amount. Anyone budgeting on a set monthly figure should check what the rate looks like after the first rise before committing to a long term.
How long do iD Mobile contracts run?+
Contract lengths are 1, 12 and 24, which covers the shortest term through to a long contract. A short term suits someone testing a network with a handset in hand, while the longer options tie the customer to a price that can move.
Does iD Mobile sell SIM only deals?+
Sim only: yes, plans without a handset are part of the range, which is the cheapest way in for anyone already holding a phone. The seller type is mvno, so the same Sim only approach applies as at the network sellers network, network and network.
Where can I use an iD Mobile SIM?+
Coverage sits in the United Kingdom, a single market, so the plans are aimed at people living there rather than at travellers. Anyone who splits time between markets, or who needs service outside the UK, should weigh the other brands on this page before signing up.
How do I get help from iD Mobile?+
Support runs on chat, phone and community, meaning chat, phone and a community board, with no email or dedicated help centre in the list. That covers most day to day questions, though anyone who needs written replies on paper should raise that before taking a long contract.
Who runs iD Mobile?+
The brand is operated by iD Mobile Limited, a company based in the United Kingdom that has traded since 2015. That gives a named company on the other side of the contract, and it is the same entity behind the plans offered in the United Kingdom.
Is a long contract worth it with iD Mobile?+
It depends on whether the price holds, and price rises every April in contract by GBP1.80 means it does not. A longer term from 1, 12 and 24 may suit a settled user who values a fixed commitment, but anyone who might move or switch soon is better off on the shortest term available.
Sources
- en.wikipedia.org/wiki/ID_Mobile checked September 30, 2026
Backs: Founded, Headquarters, Legal entity, Markets, Contract length, Seller type, SIM-only
“Founded 12 May 2015”
- uswitch.com/mobiles/networks/id-mobile checked September 30, 2026
Backs: Mid-contract price rises, Support channels
“then price rises every April in contract by GBP1.80”
Compiled from 2 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Billing, Price from, Reference plan prices, Unlimited plan price.
iD Mobile
A Sim only deal in the UK on a contract length you pick yourself.