Updated September 30, 2026 · TariffCue Editorial Team
Simpel vs SMARTY
Where Simpel and SMARTY differ
| Compare |  Simpel |  SMARTY |
|---|---|---|
| Host network | Odido | Three |
| Price from | €2.50 | £5 |
| Reference plan prices | Cheapest 12-month 30GB+: 40GB EUR12.00/mo, 40GB, 12 months; Cheapest unlimited: none listed - unlimited calls addon EUR1.50/mo; Cheapest overall: from EUR2.50/mo | 40GB: GBP 10 per month, 40GB, 1-month rolling | Unlimited: GBP 20 per month, unlimited, 1-month rolling | 2GB Data Only: GBP 5 per month, 2GB, 1-month rolling |
| EU roaming | Included | Fair use |
| Mid-contract price rises | Tariffs may be indexed annually as specified in your contract | No annual price rises on rolling one-month plans |
| Markets | NL | GB |
| Unlimited plan price | Not confirmed | £20 |
| Wi-Fi calling | Not confirmed | Yes |
| Data rollover | No | Not confirmed |
| Hotspot sharing | Not confirmed | Yes |
| Multi-line discount | Not confirmed | Yes |
Same on both: Seller type (Mvno), SIM-only (Yes), 5G (Yes), eSIM (Yes), Credit check required (No).
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Key differences
- Simpel scores higher overall: 9.1 vs 9.0.
- Support channels: only Simpel offers Email.
- Billing: only Simpel offers Contract.
- Billing: only SMARTY offers Rolling.
- Contract length: only Simpel offers 12, 24.
- Contract length: only SMARTY offers 1.
- Markets: only Simpel offers NL.
- Markets: only SMARTY offers GB.
Our verdict on each
Simpel
Simpel is a Dutch virtual network operator for people who want a cheap sim only plan, a 5G connection and an eSIM without a credit check, with tariffs starting at €2.50 a month. The catch is commitment: plans run on 12 and 24, and data rollover is not on the menu.
SMARTY
SMARTY suits anyone after a rolling monthly SIM, a low entry price and the usual extras with no credit check, and it stays cheap at renewal because annual price rises do not apply to its rolling plans. Its unlimited plan ranks 89 of 173 on price, where heavy users get their value.
Score breakdown
| Area | Simpel | SMARTY |
|---|---|---|
| Cost | 9.6HigherSim only tariffs start at €2.50, below the €9.30 median here, though data rollover is not offered. | 9.1Entry plan from £5 a month, unlimited at £20, rolling billing with no annual rises. |
| Offer | 8.8Broad scope: 5G, an eSIM, no credit check and fibre reaching 1,000 Mbps on fttp. | 8.9HigherSim only on Three with eSIM, wifi calling, hotspot sharing, a multi line discount and no credit check. |
| Trust | 8.7An mvno on Odido run by Simpel.nl B.V., trading since 2007, with support on email, help centre and community. | Not confirmed |
Availability and regulation
| Country | Simpel | SMARTY |
|---|---|---|
| Headquarters | Netherlands | United Kingdom |
Where they rank in our lists
| Ranking | Simpel | SMARTY |
|---|---|---|
| SIM-only deals | 150 of 416 | 184 of 416 |
| Cheap cell phone plans (MVNOs) | 73 of 137 | 85 of 137 |
| Phone plans with eSIM | 157 of 389 | 186 of 389 |
| Phone plans without a credit check | 8 of 26 | 11 of 26 |
Where these facts come from
Simpel
- simpel.nl: 18 facts, checked September 30, 2026
SMARTY
- smarty.co.uk: 20 facts, checked September 30, 2026
Every fact side by side
| Fact | Simpel | SMARTY |
|---|---|---|
| Billing | Contract | Rolling |
| Contract length | 12, 24 | 1 |
| Legal entity | Simpel.nl B.V. | Hutchison 3G UK Limited |
| Headquarters | Netherlands | United Kingdom |
| Founded | 2007 | Not confirmed |
| Support channels | Email, Help centre, CommunityCovers more | Help centre, Community |
Broadband
| Fact | Simpel | SMARTY |
|---|---|---|
| Technology | Fttp | Not confirmed |
| Top download speed (Mbps) | 1,000 | Not confirmed |
| Upload speed (Mbps) | 100 to 1,000 | Not confirmed |
| Exit fee terms | After minimum term rolling monthly with 1 month notice | Not confirmed |
| Router | Modem included | Not confirmed |
| Address checker | https://www.simpel.nl/internet/product/zelf-samenstellen | Not confirmed |
Where each stands against the rest
| Fact | Simpel | SMARTY | Median |
|---|---|---|---|
| Unlimited plan price | Not confirmed | £20below the median | £22 |
Median across 19 listed providers.
Pros and cons
Simpel
Pros
- A credit check is not required, so an application does not rest on a credit file.
- An eSIM and 5G are both offered, so a recent handset works without waiting for a card in the post.
- EU roaming is included in the sim only line, and only 36.1% of the listings include it.
Cons
- Data rollover is not offered, so unused data from a quiet month is lost rather than carried into the next one.
- Plans run 12 and 24 with billing on contract, and leaving early is governed by After minimum term rolling monthly with 1 month notice, while only 78% of the listings are month to month.
- Support runs on email, help centre and community, with no phone line listed, while 81.5% of the brands offer one.
SMARTY
Pros
- The entry plan is priced from £5 a month and bills on rolling terms.
- No annual price rises on the rolling monthly plans, so what you start on is what you renew on.
- An eSIM, 5G, wifi calling and hotspot sharing are all included.
Cons
- Support runs on help centre and community only, with no phone line for problems that need a voice.
- EU roaming works on a fair use basis, so a month abroad is not the same as a month at home.
- Coverage is fixed to Three because SMARTY is a virtual network operator, so there is no second host network to weigh.
Who each suits
Simpel
Who it suits
- People in NL who bring their own handset and want sim only service on 5G with no credit check.
- Households that want both lines in one place, since fibre runs to 1,000 Mbps and hardware is Modem included.
- Travellers who would rather not buy a roaming pack, since EU roaming is included.
Who should look elsewhere
- People set on a network operator rather than a virtual one: Simpel is an mvno, while GETESA (network) and yesss! (network) sit on the other side of the market.
- Anyone unwilling to sit a full term: plans run 12 and 24 with notice set by After minimum term rolling monthly with 1 month notice, so if your plans may change, read the terms at Lonestar Cell MTN (network) as well.
SMARTY
Who it suits
- People in GB who want to leave any month on a 1 month rolling term.
- Heavy data users who will pay £20 a month for the unlimited plan instead of watching a cap.
- Households running several lines, since a multi line discount is available.
Who should look elsewhere
- Buyers who would rather buy from the network's own brand: GETESA, Lonestar Cell MTN and yesss! are all network sellers, while SMARTY is a virtual network operator on Three.
- Frequent travellers who want roaming included, since fair use is the basis here and 48.2% of cheap plan listings include it outright.
- Anyone who needs a human voice on day one, since support runs on help centre and community only.
Country by country
| Country | Simpel | SMARTY |
|---|---|---|
| United Kingdom | No | Yes |
Questions about each
Simpel
How much does a Simpel sim only plan cost to start?+
Sim only plans start at €2.50 a month, below the €9.30 median across the brands tracked here. The lowest priced bundle with a larger data allowance runs on a year contract, and unlimited calls come as a small monthly add-on rather than a plan of their own. Read the tariff terms, since the entry price is separate from what you pay later.
How long is the contract and can I leave early?+
Plans run 12 and 24 with billing on contract, and the notice terms are After minimum term rolling monthly with 1 month notice. Only 78% of the listings are month to month, so a shorter rhythm does exist elsewhere in the market. Read that notice wording before you sign, because rolling monthly is not the same as having no term.
SMARTY
How much is the cheapest SMARTY plan?+
SMARTY's entry plan starts at £5 a month and bills rolling, so there is no annual term to fund first. That figure is the monthly price from the start, not a headline rate that needs a discount code. Bigger allowances and unlimited data cost more.
How much is unlimited data at SMARTY?+
The unlimited plan costs £20 a month on rolling terms, and on the price lists it places 89 of 173 tracked brands, a stronger showing than its entry price. Heavy users get more here than the entry figure suggests.